About Catherine

Catherine Heath
I’m an advocate for women in tech, and community blogger for Liverpool Girl Geeks. I’m also a freelance B2B SaaS and marketing blogger for hire.

I’m devoted to diversity and inclusion in the technology industry because it’s what we need to do to ensure it stays relevant and accessible for everyone.

We need to integrate a thorough understanding of personal psychology, the full range of human values, and a commitment to self-development into tech, to stop it becoming so dangerously one-dimensional.

Part of that mission is writing content that people from all walks of life will love.

The value of marketing

Marketing is just a way of communicating your unique message to a mass audience and connecting deeply with them.

I enable SaaS and marketing companies to attract curious audiences and transform them into customers by creating addictively compelling blog posts.

What I write is different to most other content out there because I use my unique philosophical slant to imbue my posts with added depth. I also write in a way that goes right to the heart.

Why the SaaS industry

I’m fascinated by the SaaS industry because it’s in its infancy. It’s also full of personality and has unique marketing needs. It’s not something you can learn about in school or university. It’s a field full of inspiring people who dove in at the deep end.

I’ve had the good fortune to have worked with global companies like Canva and Kayako to help them generate more traffic and leads. I help my clients promote their products with insightful, actionable content that really helps their customers solve their problems.

It’s not about churning out marketing fluff.

For SaaS companies, it’s about steadily nurturing an authentic, long-term relationship with your customers by publishing enthralling content.

My background

I’ve worked professionally in digital communications so I know exactly how companies work. I’ve learned to code with some fantastic software developers, and this has given me genuine technical experience in the field.

I’ve also collaborated with many freelance SaaS, tech and marketing clients, some of whom have been my partners for years. What can I say… they love working with me!

That’s why I’m the blogger who can help your business grow.

I keep myself very busy with client projects and it’s rare that I have the opening to work with someone new. Please inquire about my rates and availability, and I’ll always endeavor to get back to you as soon as possible.

Use the form below to message me, or email catherine@awaywithwords.co.


Away with Words is my freelance writing business, which I launched after leaving my job as a digital specialist.

I’m a blog strategist. I use my expertise to provide my clients with content marketing direction.

I’m a social media manager. I help my clients to build and engage with their online communities.

I attend exciting events and conferences across the UK and internationally relating to technology, business, documentation and women. I share my experiences on my blog.

I publish useful resources on my blog. They’re aimed at SaaS companies and individuals interested in women in tech, coding and marketing.

I’m learning to code in JavaScript.

Get in touch with me today to find out how I can contribute to your growing content strategy. 


Contact Catherine