Did you think that because you’re a software company that no one would be interested in your blog? Well, that’s clearly not true. In fact, content marketing can be hugely successful for B2B companies. It;s an industry that...
Customer support software is an important area of SaaS. It’s aimed at helping customers and encompasses everything from help desks, to CRM software, to knowledge bases. In recent times, it has come to include chatbots, and...
Customers tend to get in touch with companies when they have problems. When there are a lot of problems with your product or service, this results in a flood of support tickets to your customer support team. This can be costly...
Customer support is not just a necessary evil for brands; it’s the cornerstone of good business. Helping customers is a way of building up your business’s reputation and earning loyalty. When customers get in touch with a...
In the ever-changing world of Software as a Service (SaaS), success stories are everywhere, offering a treasure trove of insights for both budding entrepreneurs and seasoned businesses eager to enhance their...
In a world that moves at lightning speed, especially when it comes to technology, keeping your skills relevant can feel like a tall order. It’s not just about staying competitive; it’s about thriving in an environment where...
When you think of customer service, you normally think of human-to-human support. Perhaps an agent with a headset picking up a phone to answer a call. But recently, AI has been spreading throughout customer service so...
Businesses typically see customer support as a source of costs, with the requirement to pay for support staff and support materials. There are businesses out there turning this model on its head. Customer support can be...
In today’s fast-paced digital world, the way we build software is changing. No-code and low-code development platforms are making it easier than ever for people—regardless of their technical background—to create...
Generative AI means AI that generates content after being given a prompt. It’s extremely powerful and impressive and can be very specific. Generative AI has been trained on huge amounts of data to make it as intelligent as...
Cloud computing has fundamentally transformed the landscape of software development and deployment, offering unprecedented scalability, flexibility, and efficiency. Unlike traditional software development models, where...
Catherine is a freelance writer based in Manchester. She specializes in SaaS and customer support. She writes B2B blog posts that helps generate more traffic and get more leads.