By Catherine Heath (Freelance Technical Writer and Marketing Advocate)
Catherine is a freelance writer based in Manchester. Blogs. Copy. Documentation. She believes in ditching the jargon – just give her plain writing.
In collaboration with Syed Abdul Qadir Gilani (a Python developer and data scientist),
Find Syed on LinkedIn.
We are technical, creative marketers, and we want to help you!
Image: self-care app Finch [Get it on Google Play]
Now, let’s get to it!
Introduction
Hello, marketers, designers, developers, and email marketing specialists!
Or are you a company founder looking for some marketing inspiration?
Well, you’ve come to the right place.
I’d like to share some of my favourite brands using emails to communicate and demonstrate how important marketing has become for growing SaaS businesses.
Don’t be afraid of marketers. We’re a friendly bunch; pinky promise! We just know how to get shit done.
Image source: classic cartoon Popeye
Marketing is like spinach for your SaaS. You need it to grow big and strong.
And, according to research, email marketing is one of the most effective methods of communicating with customers, users, supporters, and fans. It’s a great return on investment, and the software available now is incredibly powerful.
Why is email marketing so important?
Image source: meme from Facebook marketing group
Email marketing improves relationships and sales. It boosts revenue and profitability. SaaS companies can use emails to grow more sustainably.
Just think about customer retention for a minute. This metric is key for all SaaS businesses to track.
Image source: Keeping blog
Email marketing works for engaging customers because:
- You land directly in their inbox.
- You catch their eye when they’re sipping their coffee or waiting for a bus.
- You can send them directly to a landing page or lead generation form.
That’s why all SaaS brands must build trust and loyalty with customers by sharing valuable content. Email marketing is one of the most effective ways to do just that.
>> You can host your SaaS website on Wix.
Image: Example of construction marketplace SaaS platform
By now, you must be convinced you need email marketing.
We all check our inboxes, right?
But the next question is, how do you get to the top of someone’s inbox without getting stuck in the dreaded spam folder?
Image source: Google
#InboxZero, here we come!
First of all, send a welcome email using a tool such as MailChimp, Hubspot, or WordPress.
>> Get your virtual tickets for Write the Docs Atlantic
Second, ask customers to add you to their contacts. More on this at Gmail Help.
If you do that and build a thriving community email list through sharing engaging content, you will generate more leads, more fans, and more sales.
>> Book a call with Catherine Heath Studios to find out how we can help you market more effectively with your customer base.
To Sum Up
All of these companies are accelerating rapidly, but growth can rapidly spin out of control. With email marketing, you can automate much of your onboarding, engagement, support, and customer success efforts through email sequences and drip campaigns.
FAQs
What is a SaaS email sequence?
A SaaS email sequence is a series of automated emails using logic rules that are designed to engage a target audience.
What is a SaaS drip campaign?
A drip campaign slowly releases email content to an email list in order to guide them towards an ultimate goal, such as signing up for your course or product.
What is a SaaS welcome email?
A SaaS welcome email is automatically sent to someone who signs up to your email list, explaining what your product is and how it can help them. You usually include a call-to-action.
Want to work with Away with Words on your SaaS marketing?
Just email catherine@awaywithwords.com for a bespoke package and quote.
