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Author - Catherine Heath

The faces of a SaaS product: Key software features
  • General

The Faces of a SaaS Product: Key Software Features 

by Catherine Heath
13 min read
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There are many types of SaaS products out there, from CRMs to email marketing software to customer support software – but they all have a few things in common.  A SaaS product is a piece of software, but it’s so much...

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Unorthodox SaaS customer retention strategies
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Unorthodox SaaS customer retention strategies

by Catherine Heath
9 min read
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SaaS depends on customer retention, which means enticing customers to stay for the long-haul. In order to recoup customer acquisition costs, SaaS businesses need to persuade customers to renew their subscription for the...

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SaaS categories for businesses to invest in
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Top 10 SaaS categories that businesses need to invest in

by Catherine Heath
13 min read
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It’s likely your team already uses at least one SaaS app, and that number is set to increase as we navigate into the new year.  The usage of SaaS is growing, with 85% of business apps to be SaaS-based in 2025. This...

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Level up SaaS customer support
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7 Ways to Level Up SaaS Customer Support in 2025

by Catherine Heath
9 min read
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Support is essential in the SaaS industry.  SaaS businesses have ongoing relationships with their customers, and often need to provide technical assistance to enable customers to use their software products.  Once...

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The power of help documentation for SaaS
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The power of help documentation for SaaS products

by Catherine Heath
8 min read
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Oh no! A customer has a problem with your SaaS product and what’s the first thing they do?  They fire off an email to your support team, telling you the uploading feature won’t work or they can’t access...

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Best knowledge base software for SaaS
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The best knowledge base software for SaaS customer support

by Catherine Heath
8 min read
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Knowledge.  Company product knowledge.  Customer support FAQs.  Troubleshooting guides.  SaaS companies need a space to bring together their company knowledge and share it with their customers. In...

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Measure SaaS customer retention in 2025
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How to measure customer satisfaction for your SaaS in 2025

by Catherine Heath
10 min read
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In customer service, measuring satisfaction with the service you provide is a key component of improvement and customer development. It’s not enough to resolve a query – you have to find out how customers felt about the level...

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why you need a customer support help desk
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Why you need a customer support help desk

by Catherine Heath
9 min read
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Customers will always submit inquiries to your business and you’ll need a way to manage the tickets you receive as part of customer support. You need the right support software to help you assist customers when they contact...

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The rise of AI in customer support
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The Rise of AI in Customer Support Software

by Catherine Heath
8 min read
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Customer support software is an important area of SaaS. It’s aimed at helping customers and encompasses everything from help desks, to CRM software, to knowledge bases. In recent times, it has come to include chatbots, and...

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How to reduce your customer support tickets
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How to reduce your customer support tickets

by Catherine Heath
7 min read
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Customers tend to get in touch with companies when they have problems. When there are a lot of problems with your product or service, this results in a flood of support tickets to your customer support team. This can be costly...

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