Businesses need to hire freelance writers, but stumble when it comes to working out what they should pay. The sheer number of job titles out there adds more confusion and there are no official rates published anywhere. The...
Category - Digital marketing
It’s in vogue for companies to seek freelance writers with direct experience of working in a field, and for good reason. There’s so much crappy content out there that marketers want to up their game and produce only...
Email marketing sometimes gets a bad reputation, and has strong associations with spam. Some people think it’s boring. It’s not as sexy as SnapChat, it’s less pretty than Pinterest, and is much less immediate than...
Everybody knows that B2B content is the best. Seriously, it’s informative, engaging and exciting – when it’s done well. Some of my favourite blogs are in the B2B industry and the same goes for SaaS (Software as a...
The learning curve for twitter is steep. Especially if, like me, you’re not naturally savvy with social media (even though I worked in digital for three years!). There’s a big jump between starting your twitter account and...
I published a previous post about how to use a blog to gain conversions for your B2B SaaS company. Then, I published two follow-up posts about just how to create your blog strategy, and how to brainstorm consistently original...
Blogging is a particularly successful marketing method in the B2B industry because customers require a certain type of onboarding. With SaaS in particular, you’re not selling a “real” product, but a piece of software that...
Did you think that because you’re a software company that no one would be interested in your blog? Well, that’s clearly not true. In fact, content marketing can be hugely successful for B2B companies. It’s an industry...
I’ve lost count of the amount of times I’ve come across people asking how they ‘do’ SEO (search engine optimization) for their site. Someone has a website and they want to add some SEO to it, but the problem with this...