Category - Resources
I’ve already published two previous posts on the basics of learning JavaScript. This is the third installment. If you missed the previous posts, you’re welcome to catch up on them first. #1 Learning the basics of...
This is the second part to my previous article, #1 Learning the basics of JavaScript: variables, arrays, conditional statements and functions. JavaScript is used to create interactive experiences for web users, in contrast to...
Here’s how to start learning the basics of JavaScript, tailored for total beginners. I must admit, I’m not a natural at learning to code. It took me about a year to complete the HTML and CSS coding courses on Codeacademy...
Email marketing sometimes gets a bad reputation, and has strong associations with spam. Some people think it’s boring. It’s not as sexy as SnapChat, it’s less pretty than Pinterest, and is much less immediate than...
Everybody knows that B2B content is the best. Seriously, it’s informative, engaging and exciting – when it’s done well. Some of my favourite blogs are in the B2B industry and the same goes for SaaS (Software as a...
The learning curve for twitter is steep. Especially if, like me, you’re not naturally savvy with social media (even though I worked in digital for three years!). There’s a big jump between starting your twitter account and...
I published a previous post about how to use a blog to gain conversions for your B2B SaaS company. Then, I published two follow-up posts about just how to create your blog strategy, and how to brainstorm consistently original...
Blogging is a particularly successful marketing method in the B2B industry because customers require a certain type of onboarding. With SaaS in particular, you’re not selling a “real” product, but a piece of software that...
Did you think that because you’re a software company that no one would be interested in your blog? Well, that’s clearly not true. In fact, content marketing can be hugely successful for B2B companies. It’s an industry...