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Category - Marketing

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How much does it cost to hire a freelance writer?

by Catherine Heath
14 min read
1 Comment

Businesses need to hire freelance writers, but stumble when it comes to working out what they should pay. The sheer number of job titles out there adds more confusion and there are no official rates published anywhere. The...

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SaaS marketing metrics
  • Marketing
  • SaaS

B2B SaaS companies should measure these SaaS marketing metrics

by Catherine Heath
6 min read
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  SaaS (Software as a Service) companies can be prone to overspending on their marketing budget because, instead of measuring quality SaaS metrics, they’re chasing vanity metrics like total website traffic. A lot of the...

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