Email marketing sometimes gets a bad reputation, and has strong associations with spam. Some people think it’s boring. It’s not as sexy as SnapChat, it’s less pretty than Pinterest, and is much less immediate than...
Category - Tips
Everybody knows that B2B content is the best. Seriously, it’s informative, engaging and exciting – when it’s done well. Some of my favourite blogs are in the B2B industry and the same goes for SaaS (Software as a...
In the digital age, a whole world of online marketing has opened up, but many B2B software companies are not making full use of the opportunities. They’re unaware of how content marketing, specifically through running a...
Women have a reputation for not being assertive enough, and is apparently why we earn less than men. Whether or not this reasoning is sound, I think there’s a difference between being too shy and not wanting to impose on...
Only joking, this is for boys and girls! (Apart from Tip Number 3). Learning HTML is important for the modern entrepreneur, freelance content writer, blogger, and traditional office worker. If you are a writer who can play around...
Picking a direction to go in and running with it is certainly one way, because that’s how you find out what you like – and don’t like. Sitting in your room twiddling in your thumbs, introspecting, doesn’t...
Most people think of networking as this soulless enterprise where you speak to people purely based on whether you think they might be able to do something for you. I think this perhaps has something to do with the word...
It can get a bit boring just sticking to one medium all the time. Even though you may be a strong writer, it’s fun to branch out and expand your horizons. Creativity isn’t something that always happens at a desk, but can...
There is really no secret of productivity except engaging in meaningful work. If you are motivated to complete the work you have set out to do, you will procrastinate less and work faster. Nevertheless, here are some tips to help...
Everyone’s idea of what makes good writing differs to some extent, but there are a few basic rules that you should follow when writing for the web, since this is where most ‘content’ will be found. The word content has...