It might be surprising to say that humility is a good quality in someone whose job it is to disrupt industries and sell their business to investors. Especially as humility is defined by the Oxford English Dictionary as: “The...
The learning curve for twitter is steep. Especially if, like me, you’re not naturally savvy with social media (even though I worked in digital for three years!). There’s a big jump between starting your twitter account and...
Role models are important because they give us the ability to imagine our future selves. The more closely we identify with these role models, the easier it is to imagine ourselves in their position. That’s why the lack of...
I published a previous post about how to use a blog to gain conversions for your B2B SaaS company. Then, I published two follow-up posts about just how to create your blog strategy, and how to brainstorm consistently original...
Blogging is a particularly successful marketing method in the B2B industry because customers require a certain type of onboarding. With SaaS in particular, you’re not selling a “real” product, but a piece of software that...
Did you think that because you’re a software company that no one would be interested in your blog? Well, that’s clearly not true. In fact, content marketing can be hugely successful for B2B companies. It’s an industry...
In the digital age, a whole world of online marketing has opened up, but many B2B software companies are not making full use of the opportunities. They’re unaware of how content marketing, specifically through running a...
Airbnb is one of my favourite companies. I love travelling to stay in gorgeous residences around the globe instead of an impersonal hotel. I’ve actually just arrived in Berlin for a month to work on my freelance writing...
I was happy to make a flying visit to London last night to attend the latest instalment of the Code First: Girls event series, Hack your career with Accenture. Previously, the events have focused on themes like fintech, travel...
I think the crux of this matter revolves around the idea of specialist knowledge. For example, I’ve noticed that in all areas of technology, there are some areas with more gender balance than others. When it comes to UX and...
Catherine is a freelance writer based in Manchester. She specializes in B2B SaaS content writing and copywriting. She writes B2B SaaS blog posts that help generate more traffic and get more leads.