SaaS (Software as a Service) companies can be prone to overspending on their marketing budget because, instead of measuring quality SaaS metrics, they’re chasing vanity metrics like total website traffic. A lot of the...
As many people will already know, homelessness is a huge problem in Manchester. Walking the streets, at any time of day, produces a feeling of pity and despair as you notice just how many bedraggled people are begging for spare...
Once again I was happy to be able to make the Liverpool Girl Geeks monthly meetup. It was hosted in Love Thy Neighbour on Bold Street and sponsored by The Sensible Code Company. These meetups are always very busy and packed with...
It’s in vogue for companies to seek freelance writers with direct experience of working in a field, and for good reason. There’s so much crappy content out there that marketers want to up their game and produce only...
I’ve discovered a really good meetup for anyone aspiring to code. It’s the Manchester freeCodeCamp chapter which meets every week on Wednesday at SpaceportX in Northern Quarter. It was hosted by Sophie Ashcroft, the...
Another great meetup from Liverpool Girl Geeks. The atmosphere is always so important at these kinds of events, and Liverpool Girl Geeks always manage to create a welcoming, positive vibe. This time, the meetup was held at Avenue...
I’ve already published two previous posts on the basics of learning JavaScript. This is the third installment. If you missed the previous posts, you’re welcome to catch up on them first. #1 Learning the basics of...
I was very privileged to be able to go to Edinburgh Fringe Festival with one of my clients last week. Taking it offline One of my colleagues was putting a play called Fruity and the Tweet, which we all went to see together and...
I was honoured to be able to take part in #homelesshack Manchester, following on from the recent London homeless hack. It was brilliantly organised with lovely, supportive hosts making everyone feel totally at home. I’d never...
Catherine is a freelance writer based in Manchester. She specializes in B2B SaaS content writing and copywriting. She writes B2B SaaS blog posts that help generate more traffic and get more leads.